Why do some photographers reach success while others seem to fizzle out? Why can some make a career out of photography, whereas others never seem to be able to leave their 9–5? The difference between photographers who get traction and those who spin their wheels is simple: An intense focus on the appropriate opportunities with an uncompromised ability to act.
How do you know what to do, though? How do you know where to focus your time and attention for the biggest results? What are those levers that will catapult you to success?
The Growth Potential Indicator Score is a formula for measuring whether an opportunity is worth pursuing. This way, you know that you’re focusing on the right things, and are moving in the right direction.