Content marketing to grow your photography business

Episode #92: Interview with Jared Bauman (52 minutes)

Discussion Topics

  1. Outsourcing
  2. content marketing
  3. networking
  4. client life cycles

Jared Bauman

President and Co-Founder of ShootDotEdit

Jared is a Co-Founder and President of ShootDotEdit, the premium post processing company for professional wedding photographers worldwide. In 2002, Jared created Bauman Photographers, a Southern California photography studio that now produces over 75 weddings and 1,000 corporate head-shots annually. Bauman Photographers has established itself as one of the most successful examples of a customer-focused associate model, and after 11 years of profitable growth, Jared sold Bauman Photographers in 2012.

Summary of Discussion Topics:

  • Can you and your business benefit from outsourcing?
  • How your signature style is not only influenced by your editing style, but is also represented in the way your customers see you and everything about your brand.
  • How to get the most value from outsourcing and use it to not only save you time, but actually grow your business.
  • Tips on where to spend your time saved by outsourcing, focusing on growth and profit-producing activities.
  • Designing your business workflow as the basis of a good marketing plan.
  • The most effective ways to market your business.
  • Photography as a referral-based business.
  • In the digital age, the importance of focusing on building in-person relationships.
  • Understanding that no one can take a referral or relationship you have spent the time to build away from you.
  • Why, even if you don’t feel like you have the time, networking should be a priority for your business.
  • Jared’s definition of Content Marketing as providing valuable resources to your customers and potential customers that helps them in their mission.
  • How to come up with valuable content to insert into your content marketing plan and make you a hero in the eyes of your customers.
  • Why as photographers we have an advantage in content marketing by being able to use our (already existing) images help people to solve problems.
  • Concrete examples of topics to get you started with content marketing today.
  • What you can learn from blogs like The Knot about defining client life cycles.
  • Keeping the content fresh involves understanding the bigger scheme of how the customer relates to it.
  • Are you looking at your blog in the wrong way? Ways to keep your blog posts alive and use them to open doors.
  • Learn how to define your audience as if they’re a person to make blogging and content marketing easier.

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