How to ruin a business without really trying

Episode #76: Weekend Wisdom with Skip Cohen, interview with MJ Gottlieb (35 minutes)

Discussion Topics

  1. Making Mistakes
  2. emotion vs. passion
  3. due diligence
  4. asking for help

MJ Gottlieb

Serial Entrepreneur and Co-Founder of Hustle Branding

MJ Gottlieb is a lifelong entrepreneur, having owned and operated five businesses and one not-for profit foundation over the last 21 years. He specializes in providing comprehensive strategic solutions in various aspects of business. His expertise focuses on five principal areas: start-up development, corporate strategy, brand management/licensing, conceptualization and implementation of product launches, and helping start-ups to create strategic alliances to help fund their growth. MJ also wrote the book How To Ruin A Business Without Really Trying which is a highly animated, layman’s terms business book containing fifty-five painstaking, yet hysterical tales from MJ’s journey as an entrepreneur.

Summary of Discussion Topics:

  • Why mistakes are necessary and are the stepping stones for future success – only if you are able to learn from them.
  • Passion vs. emotion and their effect on your decisions and mistakes.
  • How your ego can get in the way of your success.
  • How to overcome your emotions when making decisions.
  • The importance of having a support network.
  • How to not over-promise and under-deliver and actually do the opposite.
  • Some of the perils of social media – never believe it unless you can verify it.
  • The importance of knowing who ‘the hand who feeds you’ belongs too and doing your due diligence.
  • How to not ‘act your age’ in your business.
  • How asking for help is one of the best business decisions you can make.

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