326: Bryan & Rob – Building a unique value proposition

Episode #326: Discussion with Bryan and Rob (31 minutes)

Discussion Topics

  1. Self-awareness
  2. evolving
  3. differentiating yourself
  4. copywriting

Summary of Discussion Topics:

  • A value proposition can also be referred to as a unique selling proposition or unique selling point. It’s how you differentiate yourself from everyone else.
  • Saying you’re creative and passionate about photography is not enough to make you stand out.
  • Coming up with your value proposition has a lot to do with self-awareness.
  • Your value proposition may change several times throughout your career.
  • Understand what your differentiation is and find a way to bring that into the spotlight. Talk about it in a way that is beneficial to your client.
  • Copywriting is very important; shine the spotlight on your customer. Use more “you” and less “I”.
  • Your value proposition is the first step. The next step is figuring out why it benefits your client. This is the part you communicate.

The first all-in-one solution for photographers.

Sprout Studio is the photography industry's first and only all-in-one system built by photographers for photographers. Sprout Studio brings together all the tools you need to run a successful photography business - tools that help you stay organized, save you time and streamline your workflow! .

Learn More →

Links and Resources:

About the Author

Leave a Reply