323: Bryan & Rob – Understanding the metrics that matter

Episode #323: Discussion with Bryan and Rob (30 minutes)

Discussion Topics

  1. Google Analytics
  2. facebook pixel
  3. systems to track your business
  4. determining goals

Summary of Discussion Topics:

  • The metrics you measure will depend on the type of photographer you are as well as your business goals.
  • Although many site builders have analytics built in, they are often simplified versions of Google Analytics.
  • It is recommended to still use Google Analytics to measure your website.
  • Heat tracking solutions will track they way people interact with your website. Such as which buttons they’re clicking, where they’re scrolling to, or whether certain photos are getting more attention than others.
  • Heat tracking is great for helping you figure out if the design or layout of your website is working well or needs improvement.
  • Many photographers overlook the design of their website. The order of your content should make sense so visitors are being directed to act.
  • Facebook Pixel is a very powerful tracking tool for your website. It tracks who’s visiting your site and which pages they are going to so you can serve the most relevant Facebook ads to them.
  • Use a system like Sprout Studio to track your clients, invoices, inquiries and business as a whole.
  • Using a system to keep track of your business will provide documentation, automation and consistency for both you and your clients.
  • Choose the metrics that will indicate you are moving in the right direction for each of your goals.

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