318: Bryan and Rob – 3 Key steps for building your content marketing plan

Episode #318: Discussion with Bryan and Rob (26 minutes)

Discussion Topics

  1. Importance of content marketing
  2. what people want to hear
  3. how they want to hear it
  4. how often should they hear it

Summary of Discussion Topics:

  • Content marketing has been a buzzword for so long but has toned down a bit in recent years. It’s more relevant today than ever before.
  • Blogging can be one segment of a content marketing plan but it shouldn’t be the only element.
  • It’s important as a photographer to show value for what you can provide your clients. Sell the experience of what you can offer them.
  • Research and determine who your ideal client is so you can figure out exactly what they want to hear.
  • Come up with a marketing strategy so you can determine the best way to get this information in front of your clients. Where do they hang out? What are their interests?
  • Figure out what medium or channel would work best to market to your ideal client. Where do they get their information? What social media platforms do they use?
  • The signal to noise ratio has gone up on social media which poses new challenges when trying to get your message across. It’s more important than ever to custom fit your message and strategize to get your point across.
  • Determine how often your ideal clients need to hear your message. How many times should you send your message and what consistency will work best? Your message needs to be relevant and timely.
  • Doing transition interviews with your clients is a great way to dial in what worked for them while they were in process of booking you so you can replicate it for future clients.
  • Social media is a great way to identify potential partners or local vendors that can help you tailor your message and book clients.

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