317: Bryan and Rob – 5 Things every business owner should be evaluating on a regular basis

Episode #317: Discussion with Bryan and Rob (32 minutes)

Discussion Topics

  1. Optimizing workflow
  2. monitoring finances
  3. evaluating lead generation
  4. improving sales

Summary of Discussion Topics:

  • Don’t wait until the New Year to take the time to check in with yourself about how your business is going.
  • Just like indicators that signal that your car needs serving, there are often markers for disasters in your business before they happen. If you make an effort to evaluate certain aspects of your business you can ensure that you continue to run smoothly and most importantly grow.
  • Schedule time either weekly or monthly to have a state of the union regarding your business. Face the facts and see where you’re at.
  • There’s nothing wrong with trying to figure out better ways to do things. Take a deep look at your workflow and make incremental changes weekly or monthly so you are constantly growing.
  • Make sure you are being effective and efficient, not just “busy.”
  • If you are feeling overwhelmed, try doing a data dump of your head so you can focus on the task at hand and generate more space in your head to be creative.
  • Evaluate if your leads are being generated effectively and converting into sales. Finding holes in your process can help you figure out where you are losing potential clients.
  • Assess if you are running your operations at the proper time. Are you keeping up with the seasons? Are you marketing to your clients at the right time?
  • Make sure you are spending your time wisely. Find tools and tricks that will alleviate some of your time-consuming tasks or pressures with a big payoff and little investment. For example, hiring a bookkeeper.
  • Establish a baseline of your sales. Are you selling what you need to sell? Are you showing consistent growth throughout the year?

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