313: Bryan and Rob – 6 Deadly photography pricing mistakes and how to avoid them

Episode #313: Discussion with Bryan and Rob (30 minutes)

Discussion Topics

  1. Showing what you sell
  2. factoring in time
  3. leading with value
  4. curating your products

Summary of Discussion Topics:

  • Photographers love the creative part of the business. It’s important to learn the basics of running a small business, especially when it comes to the fundamentals of pricing your products and services.
  • People like results and might avoid the process. You have to be willing to get your hands dirty and do the work to get to where you want.
  • Guide your potential clients by illustrating the perceived value of what you can offer them.
  • Show your clients what you are selling so they can experience what it would be like to work with you. Oftentimes clients don’t know what they want to help them visualize what you’re selling.
  • Put your energy and focus on what you want to sell people then craft your message around that.
  • Make sure you are factoring in your time into your prices so you can make a profit. Time is money!
  • Explain to your potential clients why they should buy from you. Front load your pitch with the value that you will provide them.
  • Guide and educate your clients on your offerings. They may not know the lingo and trends of the business. Create an experience around what you can offer them so they are not left to their own devices.
  • Don’t focus on price. If you focus on price, the client will focus on price and they may not see your value.
  • Don’t overwhelm your clients with an overly complicated menu. Curate your offerings based on their needs.

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