Summary of Discussion Topics:
- We use persuasion in our everyday lives. Yet, people often feel as though selling their clients is manipulative.
- There are positive ways that persuasion and sales can help you and your clients.
- If you know you are the best fit for a customer and you are confident in your skillset, you may be doing your client a disservice by not converting the sale.
- If you can’t sell your clients on your services, then your business may just be a hobby.
- It’s so important to understand why your ideal clients buy. They need to feel like they are getting something for their money and that you are solving a problem for them.
- People make decisions by seeing the emotional value first, they then back it up with logical reasoning.
- Communicate to your clients about what their lives can become if they work with you. A framed photo on the wall isn’t just that. It’s about how the photo makes them feel. Sell the dream.
- When communicating with clients, get them to answer in the affirmative. Negative language will steer them away from the sale.
- Persuasion is not manipulation if done correctly. Persuasion is guiding a conversation towards a goal.
- Acknowledge your client’s concerns ahead of time. Knock down the walls and build empathy so they feel comfortable moving forward with you.
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Links and Resources:
- Sprouting Photographer – Business of Photography Facebook Group
- Harvard Business Review Article: The 30 Things Customers Really Value – Read here
- Polarizing About Page Rob mentions: Read here