307: Bryan and Rob – How to analyze your competition so you can craft your message to attract lifetime clients

Episode #307: Discussion with Bryan and Rob (04 minutes)

Discussion Topics

  1. Analyzing your competition
  2. structuring your sessions
  3. attracting lifetime clients
  4. leading with experience

Summary of Discussion Topics:

  • Analyzing the varieties of competition, big or small, that you may encounter in your business
  • In the mind of the consumer, they don’t always see the difference in the product.
  • Coupons and promotions are a good idea in theory if done properly.
  • To be successful, you can’t always compete on price.
  • Structure your sessions in a way that illuminates your value as a photographer.
  • Utilize your wedding clients to attract them for life by pitching them on a longer-term relationship.
  • The clients who value you as a photographer will want to keep you around as their families grow and life events transpire.
  • Lead the experience with your clients. They have already trusted you with the biggest event of their lives and they can be sold on the emotional side of the sale.
  • Showcase the benefits you can provide your clients as a photographer, not just the price. Pitch them on what’s in it for them.
  • Make sure you are marketing the right messages to the right people to ensure you attract the right clients for you.

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