301: Bryan and Rob – Discuss how to create magic moments for your clients – Part 2

Episode #301: Discussion with Bryan and Rob (21 minutes)

Discussion Topics

  1. Memorizing wedding party names
  2. digital file presentation
  3. anniversary follow-ups
  4. setting intentional expectations

Summary of Discussion Topics:

  • How to memorize the names of the entire wedding party and family
  • Blowing away client expectations with keen attention to detail
  • Collecting client data from clients before an event to build rapport
  • Utilizing family dynamics and circumstantial info to alleviate social discomfort on an event day
  • Using customer relationship management tools to maintain organization
  • Designing a unique delivery experience for digital files
  • Pairing digital file delivery with prints to add surprise and delight
  • Scheduling annual follow-up calls with clients to build relationships
  • Turning wedding clients into forever clients
  • Controlling expectations of your clients so you have the opportunity to exceed them

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