The Hands On/Hands Off photography business

Episode #292: Interview with Leeann Marie Golish (30 minutes)

Discussion Topics

  1. Automation
  2. building your workflow
  3. setting expectations
  4. consistency

Leeann Marie Golish

One of the leading wedding photographers in Pittsburgh, Leeann Marie has created an exclusive brand that is family focused for the cosmopolitan bride. She’s a national speaker for WPPI, has been in business for 9 years, and has a background in Industrial Engineering giving her a unique perspective on photography and business.

Summary of Discussion Topics:

  • How to position your business as “hands off” while still keeping it personal.
  • Why automation is NOT a bad thing.
  • The areas of your business where it is okay to automate.
  • Putting your limited amount of time in the right places.
  • How to determine what needs to be automated, vs. what still requires a personal touch.
  • Building and determining your workflow from start to finish.
  • Setting client expectations through logical automated emails.
  • Getting set up so you don’t forget to do things behind the scenes, regardless of the number of clients you have.
  • Removing the burden of your workload through systems.
  • Ensuring consistency in your company and consistency in your brand
  • Examining your workflow at least once a year.
  • Focusing your in-office days on the things that will grow your business the most.
  • Designing your business around your life, not the other way around.
  • Using proper communication and vocabulary for the type of client you want.
  • Being able to focus through distractions.

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