Creating a business that stands the test of time

Episode #286: Interview with Yervant Zanazanian (07 minutes)

Discussion Topics

  1. Importance of print
  2. getting started
  3. physical studio
  4. upgrading your business

Yervant Zanazanian

Wedding Photographer and Educator

I have been photographing from a very early age, my father was a photographer back in Africa, I grew up learning all aspects of photography and dark-room techniques as a young boy, won my very first photo award at age 9 with an African landscape image.
I lived and studied in Venice Italy for many years before settling in Australia 0ver 30 years ago.
I love wedding photography because it allows me spontaniety each and every time.
I am Portrait photographer, Fashion photographer, Photojournalist, Landscape photographer, Commercial photographer all within any five minutes of a wedding day, no stylists, no art directors, see it, capture it and get it right.

I own a very busy studio based in Melbourne Australia from where my team and I service clientele within Australia and abroad.

I travel extensively to present at most major photography conventions and also conduct my own unique workshop in Venice, Italy each and every year.

Summary of Discussion Topics:

  • The importance of printing photographs and albums.
  • Don’t give anything out until it’s printed.
  • The “new” demand for albums and printing.
  • How your pricing structure can act as a deterrent to the consumer lab print.
  • How we can differentiate what we do (products) vs what our clients can do.
  • Our clients don’t have “access” to the same quality products that we have.
  • How to get started as a photographer.
  • The importance of having a physical studio.
  • How to start with a studio space.
  • How you can always upgrade your business step-by-step.
  • Using open houses at your studio to make your studio work for you.
  • Where to start having employees in your business.

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Links and Resources:

  • Yervant’s Website, Facebook, Instagram
  • Get a $300 discount on Yervant’s forthcoming Venice workshop: October 30 to November 3, 2017. Contact Anie on anie@yervant.com to get booking code.
  • Graphistudio

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