The power of a consistent brand

Episode #270: Discussion with Bryan and Rob (33 minutes)

Discussion Topics

  1. Branding
  2. business coaching
  3. photography logos
  4. perceived value

Summary of Discussion Topics:

  • Sprout Studio’s Black Friday Promotion
  • Transitioning from other systems into Sprout Studio
  • What is a logo?
  • Branding as a core function of business.
  • Why the “rebrand” trend is a backward way to look at branding.
  • How photographers often create their own brand.
  • How do you start creating a brand?
  • What is a brand?
  • Understanding the difference between how you see yourself and how others see you.
  • Why it’s important to refine your style as a photographer with regards to branding.
  • The different styles of photography.
  • How long branding should last you.
  • The importance of investing in your brand.
  • Why business coaching and hiring a professional graphic designer is important.
  • Why some photographers have a hard time charging the money they should be charging.

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