James DayAustralia-Based Wedding Photographer
An Aussie photographer who delivered an album on the same day, a guy who was pushed in the pool while photographing a wedding – with camera in hand, and a dude who is way too obsessed with his lawn.
“I’m just a big idiot who gets way too excited about light, connection and spending time with people who love each other. Oh… and I love bow ties.”
Summary of Discussion Topics:
- The importance of albums, and being able to communicate this to your clients.
- The intent and purpose and “why” you are offering albums.
- Don’t do what you’re supposed to do, do what you want to do and create your business around that.
- The process of in-person album sales and design.
- Setting proper expectations and showing proper samples to sell the album.
- Delivering delight and surprise after a large purchase.
- Making it easy to upgrade an album and being clear with pricing up front.
- Hitting your clients with a “double-whammy”, but a modest 10% difference in experience.
- Letting your client design their own album, but gently guiding them along the way.
- Securing your client’s album investment by making them hands-on.
- Constantly reminding yourself about why you are in business and in the photography industry.
- Why it is important to track your business data to know what direction your business is going in.
- James’ advice: never skimp out on the time you spend with, or on, your clients.
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