Lead generation for photographers

Episode #266: Interview with Mark Condon (41 minutes)

Discussion Topics

  1. Hub Pages
  2. key words
  3. lead magnets
  4. next day photos

Mark Condon

Wedding Photographer & Founder of ShotKit

Mark Condon is a British wedding photographer living in Sydney shooting creative, candid and modern wedding photography at http://goldhatphotography.com.

Mark also runs the popular camera gear site http://shotkit.com. For a complete list of the tools and services Mark uses on a daily basis to grow his photography business, head to http://shotkit.com/resources.

Summary of Discussion Topics:

  • What is a hub page and what is it used for?
  • Understanding keywording as it relates to your blog posts.
  • What should your hub pages be about?
  • Lead generation and conversion with lead magnets.
  • Sample of a tactic Mark is using on his webpage to encourage conversion.
  • Examples of things you can use as lead magnets.
  • Selling yourself to lower budget couples without appearing like a budget photographer.
  • How you can take advantage of the “next day sneak peek”.
  • Letting your photos do the marketing for you.

The first all-in-one solution for photographers.

Sprout Studio is an all-in-one business success software for photographers, built by the team from SproutingPhotographer.com. It combines Studio Management software with Online Galleries, Album Proofing, Sales Galleries, Contextual Education and more.

Learn More →

Links and Resources:

  • Mark’s Facebook, Twitter, Instagram
  • morebrides.com – Use code sprouting for a 10% discount
  • The Lightroom Power User Book (BONUS OFFER: The first 5 people to enter coupon code: sproutingshotkit at checkout will receive Lightroom Power User for free. Everyone else will receive a 5% discount.)
  • The Shotkit eBook (BONUS OFFER: The first 5 people to enter coupon code: sproutingshotkit at checkout will receive the Shotkit Book for free. Everyone else will receive a 5% discount.)

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