The right way to use email marketing for your photography business

Episode #259: Interview with Angela Hatch (26 minutes)

Discussion Topics

  1. Email Marketing
  2. stalking your clients
  3. planning a strategy
  4. techniques and tactics

Angela Hatch

Online Photography Marketing Strategist

Angela helps photographers price themselves profitably, gain the confidence to charge those prices, and create online marketing techniques that leverages their time (aka doesn’t become a giant time suck) all while bringing in dream clients.

Summary of Discussion Topics:

  • Learning to overcome the initial struggle and stresses of starting and maintaining a photography business.
  • The unpredictability of social media and how to overcome this by using an email newsletter.
  • How to know where to put your efforts when planning our your emails.
  • Listening to psychology tactics – marketing should always be all about the customer.
  • What you can learn from “stalking for marketing’s sake”.
  • How often should you send out your email newsletter?
  • Planning out your marketing strategy.
  • Establishing value by providing a ‘freebie’ opt-in, or lead magnet.
  • What could your ‘freebie’/lead magnet be?
  • Auto-responder email programs and how they work for you.
  • Closing the sale through your email marketing campaign.
  • Getting clear on who you’re trying to target.
  • Getting started and getting that first email out.

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