Setting your client's expectations to ensure success

Episode #246: Interview with Donal Doherty (37 minutes)

Discussion Topics

  1. Setting the Scene
  2. nurturing clients
  3. maximizing profits
  4. having confidence

Donal Doherty

Wedding Photographer and Educator

Donal Doherty is one of Ireland’s leading wedding photographers. A business graduate and former professional marketer, Donal decided to follow his passion for photography after shooting a friend’s wedding in Australia. He now shoots 50+ weddings a year and in 2015 launched his own online photography training company, Engage Live, which offers a catalogue of 30+ video classes on everything from advanced wedding photography techniques to Photography for Beginners.

Summary of Discussion Topics:

  • The importance of properly setting client expectations as early as you can.
  • How you can set yourself up for success before the client even books.
  • How to collect payment to make the client feel like spending even more money.
  • Presenting your collections to clients.
  • Your clients’ albums as an important marketing vehicle.
  • After-session sales processes to make it more likely that your clients will buy.
  • Nurturing your clients through the entire photography life cycle.
  • Preparing for your sales session to prime purchasing decisions through emotion.
  • Understanding that people don’t buy based on logic.
  • Maximizing profits through a refined customer experience.
  • Impressing your clients in unexpected ways.
  • Being a sales consultant for your clients.
  • Don’t be afraid to ask a closing question.
  • Don’t make assumptions on what your clients are willing to spend.
  • Being (or faking) confidence is one of the most important parts of sales.

The first all-in-one solution for photographers.

Sprout Studio is the photography industry's first and only all-in-one system built by photographers for photographers. Sprout Studio brings together all the tools you need to run a successful photography business - tools that help you stay organized, save you time and streamline your workflow! .

Learn More →

Links and Resources:

About the Author

Leave a Reply