Getting discovered and ensuring growth & sustainability

Episode #195: Interview with J Sandifer (30 minutes)

Discussion Topics

  1. Getting Discovered
  2. consistency
  3. relationships
  4. blogging

J Sandifer

Wedding Photographer & Startup Addict

J lives and breathes the wedding industry. He caught the startup bug, from 2003 – 2011, helping 2 different wedding businesses grow and ultimately be acquired, the 2nd by Wedding Wire. J has photographed over 100 weddings and brings that intimate experience to the table to help others grow their wedding related businesses. He’s a big thinker, understands how technology works and has a passion for marketing great things.

Summary of Discussion Topics:

  • Getting your images spread beyond your own social audience.
  • The power of cementing vendor relationships to ensure your images reach farther.
  • Focusing on reaching out to those vendors who are getting booked before you, as well as your competitors.
  • Building efficiency into your business and the importance of consistency.
  • The elements of an effective week-after wedding system, and what it should look like to get your clients their images within the week.
  • Different ways to stay on top of building relationships and not let it get swept under the rug.
  • Ensuring brand and business growth and sustainability.
  • From Facebook to face-to-face and the importance of networking.
  • Becoming the connector and leader of your network.
  • Automating the blogging & vendor sharing process.
  • The importance of blogging and getting the most out of your blog.

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