Maximizing profit by marketing to current clients

Episode #176: Interview with Lori Nordstrom (38 minutes)

Discussion Topics

  1. Portrait Parties
  2. connecting emotionally
  3. the design consultation
  4. motivating clients

Lori Nordstrom

Award-winning Child and Family Photographer & Consultant

Lori Nordstrom {M.Photog.Cr., CPP, ABI} owns a boutique studio specializing in children and family portraits located in the picturesque town of Winterset, Iowa. Lori began her career photographing her own kids in her backyard over 15 years ago, and is now known not only for her simple and sweet portraits of children, but as a leader in the photography industry in the areas of business, marketing and sales. Lori is a PPA approved business instructor and marketing consultant for Studio Management Services. Sharing with other photographers and small business owners is one of the things she most enjoys.

Lori has always had a heart for children and believes in giving back. In 2010 she began her own non-profit organization, Dando Amor which focuses on the life, love and future of todays orphaned children. You can find out more about Dando Amor at

Lori has earned several Kodak Gallery, Fuji Masterpiece, and PPA Loan Collection awards for her images and storybooks. See more of Lori’s work at

Summary of Discussion Topics:

  • Remembering you’re not the only one struggling with what you’re struggling with.
  • Getting into the technical aspects of photography is typically a learning process, but the business side is often forgotten.
  • Designing marketing programs and how to run them efficiently.
  • Marketing as doing things for your current clients.
  • Focusing on your ‘top’ clients and creating a sense of exclusivity.
  • Marketing Events including mini-sessions or holidays.
  • What are Lori’s ‘portrait parties’ and how to execute them properly.
  • Small tweaks to make in the language you use with clients in order to generate higher sales.
  • Making an emotional connection with clients during and after the session.
  • What to discuss during the design consultation.
  • Pre-designing wall portraits and standing up as the expert.
  • Motivating current clients to become evangelists for your business.
  • The importance of having systems in place in your business.

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