Reviving Traditional & Local Marketing

Episode #159: Interview with Kevin Jordan (40 minutes)

Discussion Topics

  1. Marketing Campaign Design
  2. face-to-face marketing
  3. association networking
  4. event marketing

Kevin Jordan

Marketing Consultant and Author

Kevin is the owner of Redpoint Marketing Consultants and the host of the Small Business Marketing Minute show, a video and audio podcast that teaches simple, affordable, and practical marketing methods to small business owners. He’s also a member of the Duct Tape Marketing Consultant Network, and has recently authored a book together with four other consultants in that network entitled The Small Business Owner’s Guide to Local Lead Generation, which teaches local business owners how to successfully compete with much larger companies. Prior to starting his marketing agency, Kevin spent six years as an airline pilot for US Airways Express before leaving that career to become an entrepreneur. He’s a native of Indiana and graduate of Purdue University, and currently resides in Farmville, Virginia with his wife Jen.

Summary of Discussion Topics:

  • Why generalized marketing campaigns may actually be wasting your time, the narrower your focus the more effective it will be.
  • The two main questions to ask yourself when designing a marketing campaign to ensure it contains the right message for the right audience.
  • How to find out who your “ideal customer” is, and how to discover what makes you different from your competition through the eyes of your favourite clients.
  • The value “traditional” marketing can still have in your business today.
  • The importance of having strategy in your marketing calendar.
  • Where to start with face-to-face marketing.
  • BNI and association networking/strategic partnerships, and how to make it work for you and your business.
  • Event marketing through conventions, trade shows, and local events and how to make the most of your time.
  • How to be unique when trying to capture leads at an event.

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