Surviving 25 years in the wedding photography industry

Episode #146: Interview with Gene Ho (37 minutes)

Discussion Topics

  1. Changing Industry
  2. use of watermarks
  3. passive sales pages
  4. optimizing email communication

Gene Ho

Wedding & Celebrity Photographer

Gene Ho has been a studio owner for 25 years. Gene Ho Photography has more than 25 photographers coast to coast doing primarily weddings. He is a celebrity photographer who’s clients include Donald Trump and All Pro Athletes from the NFL, NASCAR, PGA, MLB and the NBA. Gene currently appears in a nationwide Public Service Announcement for the Victory Junction Charity.

Summary of Discussion Topics:

  • The changes in the wedding photography industry over the last 25 years.
  • Having an appropriate mindset when it comes to work and business.
  • Keeping yourself separated from your business.
  • Email as a main source of communication with your clients being a ping pong game.
  • The two times of the day you should be responding to emails.
  • Making sales as passive as possible.
  • The best way to encourage parents’ and guests’ print sales.
  • Why you would want to post pictures without a logo/watermark.
  • How to set up your sales cart passively to not scare away potential sales.
  • What to do with emails when you collect them.
  • The importance of personalizing email marketing.
  • Getting the bride to do your sales pitch for you.

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