Your ideal client

Episode #134: Interview with Jeff & Erin Youngren (40 minutes)

Discussion Topics

  1. Identifying Ideal
  2. changing ideals
  3. targeted marketing & branding
  4. return on happiness

Jeff & Erin Youngren

Wedding Photographers, Industry Educators and Romatics

Jeff and Erin Youngren are the husband and wife wedding photography team known as, The Youngrens. For eight years, their deeply emotional style has led them across the U.S. and around the world to photograph extraordinary couples at exclusive resorts. Along with The Youngrens, Jeff and Erin also run two multiple-shooter San Diego photography studios that photograph weddings, portraits, and commercial work. As the owners of three successful photography businesses serving different clientele, they have developed highly effective marketing systems to accommodate the needs of each brand.

Summary of Discussion Topics:

  • How working with just “any” client can actually harm your business.
  • Setting goals for the number of ideal clients you want to book a year.
  • You can actually make more money when working with your ideal clients.
  • How to tell if someone is your perfect client.
  • 3 criteria to use to decide if you should take on a client: 1. Is the job going to be challenging, progress your work? 2. Are they good people to work with? 3. Is the pay good/worth it?
  • The process of identifying your ideal client, even if you haven’t had any yet.
  • Identifying and dissecting the P-C-R’s of your clients (profitable, connection, referrer).
  • The power of understanding that your ideal clients are not only the ones who pay you the most money.
  • Building a deep client profile based on values.
  • Do you have to be your ideal client, or just fit in with them?
  • When discovering who your ideal client is, you need to start with a personal journey – the questions you need to ask yourself.
  • Do your ideal clients differ between photography genres, or are they ideal across the board?
  • How identifying your ideal client also helps with your marketing.
  • Your ideal client as they evolve throughout your career.
  • How to be intentional with your social media branding and marketing with your ideal client profile.
  • Understanding that every photographer has a different ideal client will save you “fighting” with fellow photographers.
  • How to put yourself out there to attract the right clients, and be willing to refer them to their ideal photographer if that is not you.
  • What ROH (return on happiness) means for your business.

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