Michael GreccoAward winning commercial photographer and film director
The life moments I treasure most are those spent with my family, friends and fellow photographers. I celebrate the passions that burn within each of us, and I love collaborating with creative savants. I am passionate about all things “art”, especially fine art and the art of photography.
Having been dubbed a “Master of Light” by my peers, I admit to fascination with light and its effect in the photographs I take. I’ve studied and played with light for decades, and it continues to captivate me. I find magic in its qualities. I love “moulding” light to create a shot that immortalizes a specific moment and induces an emotion. A reaction.
Though my work as a professional photographer has won its fair share of awards, it’s not the accolades I’m after. It’s the impact – on a society, on a community, on a career, on a person. I love the field of professional photography. I love the way we see things, what we capture and the impact a photograph can have on a culture, to a generation, to a point of time in history.
Summary of Discussion Topics:
- The difference between being a chef vs. cooking for your family as it relates to professional photography and business.
- Being a successful business person as a photographer requires sophistication.
- How the commercial photography space has changed recently.
- How to use technology to help you improve your business.
- How technology and editing software have lowered the barrier to entry for newbie photographers.
- The current landscape and lack of respect for photography as a craft.
- How to set your prices as a commercial photographer just starting out with licensing.
- Having an agent as a photographer can offer a layer of insulation for you and your business.
- The ins and out of licensing and setting pricing as a commercial photographer.
- The importance of being part of a network and being social with other photographers in your niche.
- How having an agent can help prevent you from undercutting yourself and the market.
- The lack of understanding the fundamentals of photography that exists in today’s photography landscape.
- The difference between being a “natural light” photographer and harnessing the power of technology and equipment.
- Exploring the vision and inspiration behind Michael’s top secret Panasonic video.
- The trend of video “fusion” or convergence, and Michael’s prediction for the future of photography and video.
- How video allows for viral and more interactive media for consumers and clients.
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