Re-thinking photography

Episode #115: Interview with Michael Grecco (31 minutes)

Discussion Topics

  1. Commercial Photography
  2. having an agent
  3. licensing
  4. video convergence

Michael Grecco

Award winning commercial photographer and film director

The life moments I treasure most are those spent with my family, friends and fellow photographers. I celebrate the passions that burn within each of us, and I love collaborating with creative savants. I am passionate about all things “art”, especially fine art and the art of photography.

Having been dubbed a “Master of Light” by my peers, I admit to fascination with light and its effect in the photographs I take. I’ve studied and played with light for decades, and it continues to captivate me. I find magic in its qualities. I love “moulding” light to create a shot that immortalizes a specific moment and induces an emotion. A reaction.

Though my work as a professional photographer has won its fair share of awards, it’s not the accolades I’m after. It’s the impact – on a society, on a community, on a career, on a person. I love the field of professional photography. I love the way we see things, what we capture and the impact a photograph can have on a culture, to a generation, to a point of time in history.

Summary of Discussion Topics:

  • The difference between being a chef vs. cooking for your family as it relates to professional photography and business.
  • Being a successful business person as a photographer requires sophistication.
  • How the commercial photography space has changed recently.
  • How to use technology to help you improve your business.
  • How technology and editing software have lowered the barrier to entry for newbie photographers.
  • The current landscape and lack of respect for photography as a craft.
  • How to set your prices as a commercial photographer just starting out with licensing.
  • Having an agent as a photographer can offer a layer of insulation for you and your business.
  • The ins and out of licensing and setting pricing as a commercial photographer.
  • The importance of being part of a network and being social with other photographers in your niche.
  • How having an agent can help prevent you from undercutting yourself and the market.
  • The lack of understanding the fundamentals of photography that exists in today’s photography landscape.
  • The difference between being a “natural light” photographer and harnessing the power of technology and equipment.
  • Exploring the vision and inspiration behind Michael’s top secret Panasonic video.
  • The trend of video “fusion” or convergence, and Michael’s prediction for the future of photography and video.
  • How video allows for viral and more interactive media for consumers and clients.

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