Consider hosting portrait competitions to stir up business in slow months

Episode #105: Weekend Wisdom with Skip Cohen, interview with Bruce Berg (37 minutes)

Discussion Topics

  1. Running a contest
  2. emotion and pride
  3. win-win mindset
  4. sponsorship

Bruce Berg

Award-winning Artistic Photographer

Bruce Berg of Eugene Oregon, is a Master-Craftsman photographer who specializes in artistically photographing children, families, weddings and high school seniors.

He has been a speaker for PPA Imaging, WPPI, SPI and over 40 various professional photography groups and is Oregon’s most award-winning photographer.

He and has wife have 2 children and a cute little dog, Ricci. He can be reached at Bruce@BruceBerg.com or by ringing 541-726-6119.

Summary of Discussion Topics:

  • How hosting a portrait competition can garner business during the slower months.
  • How portrait contests can be a win-win for you and your client.
  • Organizing a portrait contest including different categories and genres.
  • How these contests play on a parent’s pride in order to get clients in the door.
  • Ways to market and get sponsorship/prizes for running a portrait contest.
  • How to get thousands of “impressions” easily by seeking sponsors.
  • Cause-related marketing as it relates to running a portrait contest.
  • The most valuable database you have is of your past clients.
  • Different ideas for types of portrait contests that fit into your niche.
  • The importance of building relationships and competitions with industry competitors who you trust.
  • Up-selling methods to your portrait contest clients.
  • Keeping in mind what the client is really looking for when they ask for digital files.
  • The importance of investing and spending time in your community.

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